Thought leadership, award submissions and business development content for lawyers and law firms.
Who it’s for
Partners with a point of view but no time to write. Marketing and business development teams that need strong drafts on a deadline. Legal services companies that need to sound as essential as the products they build.
What I write
Ghostwritten articles
White papers
Thought leadership
Attorney & executive biographies
Practice group descriptions
Industry group descriptions
Web copy
LinkedIn profiles
Video scripts
Speeches
Presentations
RFP responses & proposals
How I work
Most pieces begin with a conversation and end with a draft the client can sign off on with minimal editing. I read the underlying work, ask the questions a skeptical, unfamiliar or unconvinced reader would, and write to a standard the author’s peers will respect. Award and Chambers submissions get the same treatment: specific, accurate and built around a practitioner’s significance.
Featured
Editorial Project
Adams Nye Whirlpool RFP
Objective
Most law-firm responses to requests for proposal are generic and forgettable — and therefore, ineffective. I took a different approach. For this San Francisco firm, a dark-horse contender for millions in business, I had complete editorial and design control. I oversaw the design, photography and strategy and, of course, did all the writing.
