I help legal, legaltech and tech companies turn strategy into effective, compelling communication.
Narrative strategy
Positioning for law firms and corporate clients. Working out what to say, for which audience, and why it matters, before anything gets written.
Case studies →Writing
Thought leadership, award and Chambers submissions, and business development content that tells the story and executes the strategy behind the work.
Writing samples →Venture development
Helping founders build and test ventures, from strategy and product to go-to-market, including my own.
Ventures →I have a J.D. from Penn Law. I can follow the reasoning in a complex matter with no training wheels required. I’ve also operated — as CMO at a legal technology company, and in a founder-stage sales and business development role at Flycast Communications, which went public in 1999. That combination is the differentiator: I sit in a strategy conversation as someone who has done it many times, not just someone who writes it up afterward. The longer version →
Along with client work, I’m developing an AI-based interpretation layer for independent auto-service shop owners who already pay for marketing platforms they usually don’t fully understand. The project includes real field research, real vendor economics, and the same strategic groundwork I bring to client engagements, applied to my own venture. More on current projects →