Six pieces, from a ghostwritten article to a winning RFP.
Each example shows what the piece was for, what it needed to do, and what came of it. Every document opens as a PDF.
Editorial Project
Adams Nye Whirlpool RFP
Objective
Most law-firm responses to requests for proposal are generic and forgettable. I took a different approach. For this San Francisco firm, a dark-horse contender for millions in business, I had complete editorial and design control. I oversaw the design, photography and strategy and, of course, did all the writing.
This executive biography was written for the founder and CEO of a national legal services firm. The goal was not simply to summarize a career, but to articulate the leadership narrative behind the company’s growth and culture. The piece traces the executive’s progression from financial services to operational leadership and ultimately to building a major legal support organization in a very crowded market, while highlighting the principles that shaped the company’s strategy and internal culture.
Result
A brief, personal introduction to the company’s leader and to the values and culture of the organization he directs.
This practice description was developed for the Health Care & Life Sciences industry group of an AmLaw 200 firm. The objective was to present a wide range of legal capabilities—transactions, regulatory compliance, finance, litigation, and restructuring—in a clear narrative that would help prospective clients understand how the firm supports businesses across the health care sector. Writing pieces like this requires synthesizing complex regulatory and transactional work into language that is both technically accurate and accessible to industry executives.
Result
A lucid, comprehensive overview of a very complex, multifaceted practice group inside an international law firm.
This article was ghostwritten for the Chair of an AmLaw 100 firm’s M&A practice and built from a twenty-one-page interview transcript with a senior executive at a major client organization. The objective was to distill a wide-ranging conversation about real estate markets and REIT strategy into a concise, readable thought-leadership interview that reflected both the partner’s market insight and the client’s perspective. Projects like this require significant editorial judgment—identifying the key themes in a long technical discussion, structuring the exchange so it reads naturally, and shaping the narrative so the partner’s authority and the client relationship are both clearly conveyed.
Result
A focused, analytical piece aimed at a key sector of a strategic market for the firm, and a stronger relationship with an important client.
This article examines a problem many attorneys overlook when selling their firms: the tax consequences of the transaction structure. Written for an audience of senior lawyers approaching succession or retirement, the piece explains how structured fee arrangements and installment strategies can significantly increase the long-term value of a firm sale. The objective was to translate complex tax doctrine and case law into practical guidance lawyers could use when planning the most significant transaction of their careers.
Result
An in-depth presentation of potential tax strategies for the sale of a law firm, with an analysis of foundational case law and policy.
This article was ghostwritten for the Chair of the Product Liability and Mass Torts practice at an AmLaw 50 firm. The objective was not simply to provide guidance on preparing expert witnesses, but to reinforce the partner’s reputation as a seasoned trial lawyer capable of managing the complex expert testimony major product liability cases can turn on. By translating courtroom experience into practical guidance for litigators, the article demonstrates both technical authority and the strategic realities of trying expert-reliant cases before a jury.
Result
An article that effectively and specifically reinforced the partner’s reputation as a trial lawyer personally skilled in handling complex expert-driven litigation.
